WORK EXPERIENCE
Senior Service Designer, Design research, strategy and service development
Rêve Consulting - Minneapolis, Minnesota | January 2015 - Current
• Coordinate, and conduct service design projects with executive-level clients, timelines and teams
• Articulate and envision solutions for new service strategies through the use of prototypes, storyboards, service blueprints, roadmaps, and business case development
• Translate client needs and vision into clear roadmap and requirements
• Drive qualitative user research and opportunity identification for new service experiences (including participant recruits, user interviews, synthesis, opportunity area identification, and development of materials needed for research such as screeners, research guides, activities)
Associate, Design strategy and research
Bridgeable - Toronto, Canada | April 2014 - September 2014
• Conducted research and synthesized collaborative input for new services in the healthcare industry
• Designed workshop experiences and facilitated client co-creation sessions to create solutions with shared value
• Created production assets and brand identity for client projects
Associate, Innovation designer and research
PCH Innovations - Berlin, Germany | March 2012 - Aug 2012
• Developed future forecast scenarios and established holistic strategies and business roadmaps for clients
• Integrated consumer perspectives to develop interdisciplinary solutions and potential new business models
• Generated brand narratives that transform clients’ vision and values to an integrated brand experience
Internship, Product development
hettler.tüllmann - Berlin, Germany | November 2011 - March 2012
• Conducted materials research, experimentation and iterative prototyping leading to formal developments through CAD and technical drawings for production
• Continued concept development and validation through sketch models and model making
Product Design Intern
Umbra Ltd. - Toronto, Canada | May 2010 - September 2010
• Communicate with engineers with manufacturing details.
• Delivered models and final renderings of products used for client meetings.
VOLUNTEER EXPERIENCE
Chair, Design for Good
AIGA Minnesota - Minneapolis, St. Paul | June 2017 - Present
• Develop programming and build community relationships that align to the Design For Good initiative within AIGA Minnesota’s mission and values
Graduate school mentor
London College of Communication - London, UK | January 2018 - June 2018
• Encouraged and coached a student within the MA service experience design and innovation program in their transition from education to industry
State fair exhibit designer
Common Table - Minneapolis, Minnesota | May 2016 - August 2016
• Developed and produced elements for an interactive station focusing on reducing waste within the Minnesota Eats exhibit for Common Table, a non-profit working to promote local food in Minnesota
Conference Art and Design lead
IBPS Toronto - Mississauga, Canada | September 2012 - August 2013
• Lead the branding of a North American youth conference including the brand story, visual identity, and assets across all publication materials
President, Carleton Industrial Design Student Association
Carleton University - Ottawa, Canada | August 2009 - April 2011
• Communicator, decision maker, and manager of student group.
• Coordinated lectures series, workshops, sketching bootcamps, and activities encouraging skill-building outside of studio work but focused on student interests
SPEAKING ENGAGEMENTS
Co-presenter + workshop facilitator
Consumer Focus North 2018 - Minneapolis, Minnesota | July 2018
Co-presenter + workshop facilitator
Service Design Global Conference - Madrid, Spain | October 2017
Facilitator
BarnRaise, IIT Institute of Design - Chicago, Illinois | October 2015
EDUCATION
Bachelor of Industrial Design
Carleton University | September 2008 - April 2013
Bachelor of Arts - Psychology
McMaster University | September 2005 - May 2008
SKILLS
Design & Communication Methods
• User centered design process
• Journey mapping
• Service design blueprinting
• Persona development
• Prototyping and storyboarding
• Design strategy
• Trend research and forecasting
Research Methods
• Research design
• Qualitative interviews
• Focus groups and stakeholder interviews
• Concept testing
General skills
• Matching patterns
• Concept development
• Strategy development
• Critical thinking
• Design strategy and translation
• Doodling
Technical
• Adobe suite (Ps, Ai, Id, Xd)
• Microsoft Office Suite
• Sketch
• Basic understanding of HTML/CSS/Jquery
• SolidWorks
• Keyshot
• Sketchup